Golden Discs
E-Commerce Website UI UX Redesign
Info
Golden Discs, Ireland’s biggest entertainment destination with over 20 stores nationwide, needed a revamped digital presence to align with its strong retail identity. With a catalog of 10,000+ products, the brand struggled with poor customer experiences online—confusing navigation, an outdated rewards program, and a cluttered interface. The redesign aimed to modernize Golden Discs’ eCommerce experience, optimize for Shopify, and create a seamless omnichannel flow between online and in-store shopping.
Work
UI UX Redesign of Website
- User Experience Audit
- User Flows & Wireframes
- Prototyping
- Web UI Design (Shopify-optimized)
- Rewards Program UX Redesign
- Developer Collaboration
Client
Golden Discs, Ireland
My Role
UI/UX Designer
Team
Shopify Developers: Milk Bottle Labs, Ireland
Challenges
- Redesigning a confusing rewards system into a simple, engaging customer flow.
- Translating a large retail catalog (10k+ products) into an intuitive digital structure for easy navigation.
- Ensuring smooth implementation without disrupting existing operations.
Goals
- Create a modern, mobile-first UI/UX for 10,000+ products.
- Simplify navigation and improve information architecture.
- Redesign the VIP Rewards Program to boost engagement and sign-ups.
- Establish a consistent, native-like eCommerce flow across devices.
- Strengthen Golden Discs’ positioning as Ireland’s leading online music store.
Impact
- Boosted Engagement → New mobile-first UI improved browsing and checkout flow, reducing friction.
- Rewards Growth → Redesigned VIP Loyalty Club flow drove 3,000+ downloads and increased program sign-ups across 20+ stores.
- Brand Perception → The redesign positioned Golden Discs as a modern, customer-first retailer.
